Automotive Fleet, July 2018

AUTOMOTIVE FLEET I JULY 2018 24behalf of customers and gets them on their way in a matter of minutes Its an easy reliable and affordable way to help customers get to work home or their next errand while their car is being serviced This creates a really great customer service experience Later when the car is ready for pickup many customers call Lyft for a ride back to the dealership eliminating the need for a loved one to drive them or to use the dealers shuttle For example City Toyota is one dealer we can talk about Theyre a new car dealer in the San Francisco Bay area They had a lot of customer complaints about their customer shuttle service As soon as they introduced Lyft those complaints dropped off drastically This has resulted in happier customers because they are able to get in and out of the service center quickly In addition through our collaboration with NIADA were helping connect auto dealbile Dealers Association NIADA Were partnering with NIADA members to provide rides for their customers which helps improve customer satisfaction and increases their Net Promoter Score NPS Many businesses use NPS to gauge how well they are doing in customer service If people are satisfied they will promote your business giving you a higher score versus detractors who didnt have a great experience Companies want their NPS score to skew toward the top end One area that impacts NPS is a dealerships customer shuttle service If customers have a long wait time it will result in a huge hit to NPS and customer satisfaction especially if they have to wait longer than 30 to 40 minutes In addition a dealer shuttle service is based on a queue drop off system as to who gets to work first Lyft Concierge lets dealers request rides on AF You recently partnered with LeasePlan USA How does this partnership work STERNSMITH Were really excited about our partnership with LeasePlan USA It is the first ever partnership between Lyft and a fleet management company Together with LeasePlan USA were looking forward to providing its fleet clients with greater transportation flexibility and convenience along with better access to data This partnership allows LeasePlan clients to combine corporate travel with fleet management to view their total cost of mobility and control it Prior to this LeasePlans clients were seeing increases in ride hailing usage by their employees and wanted to partner with someone to help them manage it If youre running a corporate fleet sometimes you want to give different options to employees LeasePlan has partnered with us to offer a way to give that option Also Lyft announced last April that all rides from now on will be carbon neutral due to its multimillion dollar investment in carbon offset programs around the world by directly funding emission mitigating efforts such as renewable energy programs and forestry projects By being carbon neutral Lyft aligns with LeasePlans own mission to reach net zero by 2030 AF Who within Lyft Business is spearheading your partnership with LeasePlan USA STERNSMITH My lead is Zach Austin our senior account executive who works in our New York City office We have a team dedicated to auto led by Jaydon Robinson our regional vice president of that group who is also based in New York City Zach and Jaydon have been spearheading our partnership with LeasePlan USA from inception AF Lets examine how Lyft Business partners with other industry segments What services does Lyft Business offer new and used car dealers STERNSMITH We have a partnership with new and used vehicle dealers who are members of the National Independent AutomoRIDE HAILING On its journey to offer any car anytime anywhere LeasePlan USA teamed up with Lyft the fastest growing ride hailing company in the United States to further shape whats next in the future of mobility Through this partnership LeasePlan is able to provide its customers with more than vehicle leasing and fleet management services With the Lyft integration managing travel and fleet spend will be more streamlined for companies and their employees Fleet drivers can also enjoy the added convenience of booking a Lyft when a vehicle is in for repair without the hassle of expense reporting Our fleet clients are looking for ways to better control each aspect of their budgets including ride hailing Many are also incorporating policies to address the ever changing point to point service and they need a partner to help manage it said Jeff Schlesinger president CEO at LeasePlan USA Thats where the LeasePlan Lyft relationship comes in Ricardo Fonzaghi chief commercial officer at LeasePlan USA adds The transformation journey we started a year ago has delivered a key milestone in the U S market We can now proudly say we are a mobility hub And with Lyfts recent carbon offset announcement all of these rides will now be carbon neutral aligning with our own mission to reach net zero by 2030 Together with LeasePlan USA were looking forward to providing thousands of organizations with better alternatives to traditional fleets creating more flexibility and convenience alongside better access to data said Ben Sternsmith area vice president of Lyft Business This partnership is a key step toward improving peoples lives with the worlds best transportation LeasePlan describes itself as one of the worlds leading Car as a Service companies with 18 million vehicles under management in over 30 countries LeasePlan manages the entire vehicle lifecycle for its corporate and private customers taking care of everything from purchasing and maintenance to car resale Their mission is to provide whats next in mobility via an any car anytime anywhere service so their corporate and mobility service clients can focus on whats next for them LEASEPLAN USA PARTNERS WITH LYFT SCHLESINGER LeasePlan USA FONZAGHI LeasePlan USA