Automotive Fleet, Nov 2019
AUTOMOTIVE FLEET I Q3 2019 14 AUSTRALIA Fuel Types Analysis When analyzing 2019 data for the first half of the year the overall Australian total market fuel type share leaned heavily toward petroleum 65 followed by diesel 33 and hybrids 2 but fleet market data revealed differences when compared to what was seen overall Regarding leading fleet preferences between the years 2014 and 2018 petrol was the No 1 fuel type of choice until 2017 where diesel took over Since then the gap between the two segments has continued to grow according to Dataforce In 2018 diesel accounted for a 527 share of the market or a little under 180000 vehicles which was up from 138000 in 2014 Diesel has shown improvements in the overall market as well and has grown gradually since 2016 However consistent with both the overall vehicle market and the fleet market was the reluctance toward alt fuel vehicles specifically plug in hybrids and battery electric vehicles In the overall market hybrids accounted for an overall share of 14 of vehicles battery electric vehicles have not generated much traction either A lack of government focus on charging networks and few enticing tax benefits or taxation on vehicle emissions all contribute to the apathetic appetite for plug in electric hybrid vehicles or battery electric vehicles Dataforce said Hybrids alone however fared slightly better when looking specifically at the fleet market and took 23 share of the channel for 2018 Putting it into further context for fleets nearly half 492 of all hybrid vehicles went to the true fleet market in 2018 Segment Preference From a growth perspective between 2014 and 2018 leading the diesel total market in Australia are Toyota Ford and Isuzu whose sales are bolstered heavily by the success of their pickup trucks utes the Hilux Ranger and D Max and large SUVs Land Cruiser 200 and MU X which spearheaded this engagement with diesel vehicles according to Dataforce A ute is a vehicle term used in Australia and New Zealand that is an abbreviation Vehicle sales across the country were down for the first half of 2019 in almost every major state of Australia with Tasmania being the one exception which saw a 17 increase in sales For the first half of 2019 Toyota lead as the overall top brand in the country and the No 2 and No 3 brands were Mazda and Hyundai respectively according to VFACTS Commercial fleet sales maintained a 419 share of the market in the first half of 2019 which was slightly lower than the private market which maintained a 483 share of the market PHOTO VFACTS PHOTO VFACTS PHOTO VFACTS
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