Automotive Fleet, April 2019
AUTOMOTIVE FLEET I APRIL 2019 28 GENERAL MOTORS IS CELEBRATING THE 50TH ANNIVERSARY OF ITS SUCCESSFUL RELATIONSHIP WITH MARY KAY IN PROVIDING CAREER CARS AS INCENTIVE REWARDS TO THE COMPANYS NATIONAL NETWORK OF INDEPENDENT BEAUTY CONSULTANTS BY MIKE ANTICH M ary Kay a multi billion dollar direct sales cosmetics company operates in nearly 40 countries Its products are only sold by direct sales exclusively through its network of Independent Beauty Consultants and are not sold in stores Last January Mary Kay held its annual Mary Kay Leadership Conference in San Diego Calif attracting more than 6000 Mary Kay Independent Sales Directors from around the U S and Canada What made this years conference special is it also commemorated the 50th anniversary of the creation of the companys Career Car Program and the birth of the Mary Kay pink Cadillac Were excited said Allyson Sellers vice president of sales force and marketing support for Mary Kay This is the 50th year of the Career Car Program We were one of the first companies to offer this and we are very proud that it has been a strong program ever since Sellers has worked for Mary Kay for the past 26 years Mary Kay Career Cars are offered to its independent sales force members who meet or exceed sales and recruiting goals set by the company These goals are reviewed annually We have three levels of the independent sales force Beauty Consultants Sales Directors and National Sales Directors said Daniel Berman director of Career Car Services for Mary Kay And members of each independent sales force level can earn the use of a career car For example Independent Beauty Consultants can earn the use of the Chevy Malibu Sales Directors can also earn a Chevy Malibu or a Chevy Equinox MINI Chevy Traverse or Cadillac XT5 For our National Sales Directors they can earn the use of a Cadillac Escalade XTS CT6 or XT5 One of the highlights at the Mary Kay Leadership Conference was a display featuring the 2019 Cadillac XT5 painted in Mary Kay Pink Pearl Long lines of Independent Sales Directors queued to have their photos taken beside the pink Cadillac XT5 According to Sellers sales force members use these photos as aspirational tools to help them achieve their sales goals so they too can earn a pink Cadillac When we visit Mary Kay seminars we get standing ovations from these ladies said Ed Peper vice president of General Motors Fleet When they drive the pink Cadillacs it results in a lot PINK IS THE COLOR OF SUCCESS TROPHIES ON WHEELS PHOTO MARY KAY Mary Kay Ash the founder of Mary Kay ordered her first pink Cadillac Coupe DeVille from the Frank Kent Cadillac dealership in Ft Worth Texas and asked to have it painted to match the pale pink Mary Kay lip and eye palette she carried in her purse PEPER GENERAL MOTORS
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